The New S-Class

In August 2005, I joined the team in producing this campaign. My role in the microsite was purely production, animating in flash.

Idea:
This ad illustrates the function of night view assis in The New S-Class. The ad starts off with the part of the page being darkened. On turning on the night view assist, the user can see the content clearer, especially "danger" words.

Scope of work:
Art direction, conceptualisation with the team and production.

CNN Future Summit Challenge

CNN Future Summit brings together some of the brightest minds of our time to see how science and technology are shaping our future. With a landmark television event in June and weekly stories on this site, we’re inviting you to take part in an on-going discussion of the technologies and how they’ll change our lives.

The microsite was a teaser to the program. Users can build their own robots and write their hopes and fears for the future, send it to a time capsule.

Scope of work:
Art Direction and production

Idea:
These ads are meant to get the users thinking, how robotics will be so advanced in 30 years' time, that they will be our colleague, doctor and possibly bosses.

Scope of work:
Conceptualisation and art direction.

Business can be Simple

The idea was to have a table of things that is real. These things on the table, can be added or taken out to suit the marketing strategies of the client.

Scope of work
Conceptualisation, art direction and production

PlayPause
This site allows hotel guests and employeesto blog about the cities they are in. They can share the best places to dine, party or simply relax.

Scope of work
Initial Art Direction

In the Mood
Metro had new face lift and brand campaign. The site still maintained the same function, but we re skinned the templates according to the offline branding guidelines.

Scope of work
Art Direction and production

In the Mood for Xmas
A simple Chrismas Ecard that uses a story book to spread the joy of festivities.

Scope of work
Art Direction and production

POGO - Can't get enough
A joint effort with Profero Shanghai to pitch for POGO. The team in Shanghai, came up with a tongue in cheek slogan, "Can't get enough" or "Can't flirt enough".This site is an online game site as well as potential dating site. We won the pitch.

Scope of work
Conceptualisation, art direction and production

Idea:
A dhtml ad, the user can rollover on the banner ad. The cursor becomes the hunk on the bike. Once the user goes around to pick up all the babes, the banner contracts.

Scope of work:
Conceptualisation and art direction.

Creating the Edge
The idea was to show that the local design scene is on the quest to create good design.

Scope of work
Art direction and production of calendar design

Idea:
"Create the edge"
The user can rollover the edges of the ads. In 3 seconds, the call to action message will appear.

Scope of work:
Conceptualisation, art direction and production.

Let Singapore Airlines take you to Fascinating Moscow
A mini travel site about Moscow, to launch SIA's new flight plans into the country.

Scope of work:
Conceptualisation, art direction and production

Idea:
"Postcards"
The user can rollover the places of interest and it will show the image of the bulding

Scope of work:
Conceptualisation, art direction and production.

Elle Singapore Horoscope 2002

Series of illustrations for Elle Singapore magazine's horoscope corner.

Scope of work:
Illustration